Cinematic game-changers: The tech pushing the boundaries of visible storytelling


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Offered by Supermicro and AMD

Media and leisure has been irrevocably modified by digital manufacturing know-how, enabled by superior chips and CPUs. On this VB Highlight, you’ll study the way it empowers artwork and creativity , how these advances are driving innovation, with a dive into latest examples.

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The final three to 5 years have seen an enormous transformation in how motion pictures could be made with digital manufacturing. Superior chips and servers from firms like AMD and Supermicro have opened up the chances for visible results and digital manufacturing.

Right this moment virtualization not solely removes the restrictions of bodily units and places, however aids collaboration and optimizes manufacturing workflows and useful resource utilization. Advances in rendering and storage allow extra complicated visible results and accelerates manufacturing timelines and time-to-market, plus offers creatives the instruments they should inform the tales they think about.

Firms like Supermicro are creating next-generation rackmount servers to scale back render occasions, superior workstations to allow higher collaboration and storage options that transfer knowledge sooner and extra effectively, with highly effective processor innovation from AMD. Right here’s a take a look at how this know-how will not be solely remodeling widespread franchises however has modified how the leisure business works.

An evolutionary leap in digital manufacturing

The pandemic couldn’t shut down the media and leisure (M&E) business fully. Distant manufacturing grew to become key, permitting a whole lot of collaborators throughout the nation (and the globe) to come back collectively to maintain making motion pictures and tv.

Seamless collaboration requires highly effective digital machines or servers that may be provisioned and scaled up or down as required – which additionally results in higher effectivity, optimized manufacturing workflows and useful resource utilization. Studios are realizing not solely value financial savings, however inventive groups are in a position to supply the most effective of expertise anyplace.

Digital manufacturing has additionally opened up super inventive alternatives for filmmakers, as a result of virtualization removes the restrictions of bodily units and places, opening up numerous and imaginative worlds with extra complicated geometry, bigger scenes – as a result of greater media information are actually attainable – however nonetheless having fun with sooner loading on the manufacturing facet. Increased core counts in a denser area, with larger clock speeds, ship considerably extra processing energy than ever earlier than, making high-end workloads for in-camera visible results accessible from anyplace, at any time.

With real-time digital environments, a sundown can final for 10 hours, or an actor could be transported from the Gobi Desert to the Antarctic by way of digital manufacturing, on the identical stage. Actors not have to have a look at a inexperienced display, however can truly see and work together with the background round them – an evolution of the tech facet of visible storytelling.

New prospects for rendering and storage

With tight manufacturing timelines and brief deadlines, conserving high quality excessive whereas producing work rapidly requires slashing the time it takes to generate complicated visible results.

Rendering is a giant a part of that. Not solely do giant information take time to course of, in addition they burn loads of vitality – and that each one interprets into manufacturing prices and manufacturing schedule holdups. With know-how like Supermicro’s high-performance and multinode servers, that are powered by AMD’s EPYC processors, artists get excessive core counts, most throughput—and quick rendering.

It’s additionally a problem to retailer and switch literal terabytes of rendering and composition knowledge each rapidly and securely. However high-performance storage and networking units can transfer knowledge quick, eliminating bottlenecks and overheating. And having the ability to retailer and transfer knowledge rapidly, particularly when working with a digital staff, accelerates the general manufacturing timeline, permitting for faster iterations, and finally sooner time-to-market. 

For instance, Industrial Mild & Magic (ILM) labored with Supermicro and AMD to develop StageCraft, a extremely real looking digital surroundings the place LED partitions substitute conventional inexperienced screens, permitting actors to work together with lifelike environment, enhancing efficiency and visible authenticity, whereas additionally permitting for fast manufacturing transitions. A know-how like this requires real-time rendering engines to generate visuals in sync with digital camera actions and lighting.

Harnessing sufficient energy, and quick

Particular results historically require a really super quantity of compute energy. To harness the mandatory energy, greater studios use render farms, or collections of networked server-class computer systems working collectively to course of knowledge quick. Right this moment ILM makes use of the Supermicro BigTwin, with parallel-processing energy from AMD’s EPYC CPUs, which permits machines to finish extra duties concurrently, lower manufacturing occasions and slash prices.

These superior instruments and know-how imply that actors may give extra nuanced performances, and artists can push the boundaries of storytelling. Deadlines will at all times be tight, however with sooner processing occasions, environment friendly workflows, speedier rendering, and new capabilities, like footage being despatched immediately from the digital camera into pre-production, artists have extra time than ever to create the work they envision.

Watch free on-demand right here!


  • Virtualization and collaboration, manufacturing workflows, useful resource utilization, and the restrictions of bodily units and places
  • Advances in rendering and storage speeds, complicated visible results, rushing up manufacturing timelines and time to market
  • A take a look at the best way real-time rendering engines can stretch the boundaries of filmmaking
  • And extra


  • James Knight, World Media & Leisure/VFX Director, AMD
  • Erik Grundstrom, Director, FAE, Supermicro
  • Dean Takahashi, Lead Author, GamesBeat (moderator)

Uncover the huge prospects of AI instruments by visiting our web site at to delve deeper into this transformative know-how.


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