Sprig makes use of AI to remodel product surveys into conversational knowledge


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Sprig, a five-year-old startup targeted on creating good, contextually conscious in-app surveys for enterprises, already earned a giant vote of confidence final yr, securing $30 million in funding from outstanding enterprise capital companies together with a16z, Accel and others.

At this time, the corporate is saying the place a few of these funds went: a brand new function Sprig calls AI Evaluation for Surveys, which, because the title suggests, makes use of generative AI massive language fashions (LLMs) to intelligently comb by way of survey knowledge and supply instantaneous insights to the mother or father firm that performed the survey.

Surveys that may reply you again

To place it extra bluntly: Sprig’s AI Evaluation for Surveys transforms survey knowledge right into a conversational AI product.

With it, you because the survey proprietor can ask your survey any conceivable query, and the AI will kind by way of the outcomes and try to reply with probably the most acceptable knowledge, insights, takeaways, or solutions — and this contains qualitative survey knowledge as nicely like open-ended textual content entries, not solely a number of selection or quantitative solutions.


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“You’ll be able to ask Sprig AI to reply any customized questions on your survey knowledge, and it’ll analyze responses throughout your entire survey questions to seek out the reply,” wrote Sprig CEO Ryan Glasgow, in a weblog submit in regards to the information.

The corporate additionally introduced an expanded free plan and new massive enterprise prospects together with PayPal, Figma, Ramp, Peloton, and Mixpanel.

“World-class product groups proceed to decide on our platform as a result of they worth their consumer expertise and have discovered Sprig to be a mission-critical platform to distinguish their merchandise in in the present day’s aggressive setting,” wrote Glasgow.

Constructing upon preliminary success

Sprig first made waves in 2020 with the launch of its in-product survey platform and Open-Textual content AI Evaluation function, which mechanically teams open-ended survey responses (these questions that ask you to jot down about your expertise in a textual content field) into themes.

The function was adopted rapidly by main enterprises together with Dropbox, Loom, Coinbase, Robinhood, and Sq.. Up to now, Sprig has analyzed suggestions from over 6 billion product guests throughout a whole lot of high-growth expertise firms.

With the brand new AI Evaluation for Surveys, Sprig takes it to the subsequent stage by analyzing whole survey knowledge units. Product groups can now:

  • Assessment AI-generated survey summaries for high takeaways with out handbook evaluation
  • Ask customized questions on their knowledge and obtain AI-powered responses
  • Discover new evaluation questions advised by Sprig’s AI based mostly on the survey outcomes to go deeper into their survey knowledge and discover much less apparent traits. These findings can be utilized to enhance and differentiate a product sooner and in ways in which wouldn’t have essentially been even observed by human evaluation alone.

Addressing paint factors to progress

“AI Evaluation for Surveys solves a standard ache level for product groups trying to deeply perceive and optimize a selected a part of their product expertise, from understanding why customers are churning out of a product to determining the way to increase the conversion funnel,” Glasgow wrote in an e-mail to VentureBeat.

Along with rolling out AI Evaluation for Surveys, Sprig is increasing its free plan to make its AI-powered product insights accessible to extra groups.

The free plan now contains in-product surveys, session replays, and Open-Textual content AI evaluation. Groups of all sizes can instantly begin utilizing Sprig and the brand new AI Evaluation for Surveys featureset.

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