Learn how to use AI to create a brand without cost


An AI-generated brand for one of the vital ridiculous enterprise ventures ever conceived.

Maria Diaz/ZDNET

Making a brand with synthetic intelligence is not simple, however the hardest half is choosing the proper instruments. If you wish to use generative AI instruments to make a brand, you’ll be able to select to go along with a specialised instrument, which usually entails paying for it, or wing it with one of many free instruments out there — although it will require some work in your finish. 

Additionally: We’re not prepared for the influence of generative AI on elections

Relying in your design wants and abilities, there are methods to make use of generative AI to create a brand with out paying a payment. That is even simpler should you’re acquainted with Photoshop or different picture modifying software program to make needed tweaks. 

Learn how to use AI to create a brand without cost

What you will want: Entry to one of many free AI picture mills out there and entry to picture modifying software program. 

Bing Image Creator

I will be utilizing the Bing Picture Creator.

Screenshot: Maria Diaz/ZDNET

Subsequent, we should enter the immediate to create the picture we would like. The immediate you are giving the AI picture generator will inform it what we would like it to do for us and is greatest outlined as an outline of the picture you envision. 

All the time be correct together with your prompts when creating photographs, together with the fashion and visible format you want, like “vaporware” or “vector artwork.” 

Additionally: 7 superior ChatGPT prompt-writing suggestions you’ll want to know

I’ll ask the Bing Picture Creator to create a brand for an auto mechanic store that sells milkshakes to offer it a slight problem. 

My immediate is a brand for an automotive mechanic store that additionally sells milkshakes. Use pink, blue, brown, silver, and purple.”

Submit your immediate and look at your outcomes. You possibly can select the picture you want greatest or tweak your immediate to get a extra correct outcome. 


Listed here are the outcomes from Bing Picture Creator. You possibly can see the textual content would not make sense, so we’ll tweak the picture we select. 

Screenshot: Maria Diaz/ZDNET

As soon as you’ve got chosen your favourite brand, it is time to edit. The textual content did not translate precisely within the output since I used a free AI generator to create my brand. I’ll open it in Photoshop so as to add the textual content and make any needed tweaks. 

Additionally: Learn how to use Photoshop (5 primary steps to edit a photograph)

Relying in your Photoshop abilities, you’ll be able to edit the picture as a lot or as little as you need. You possibly can add additional AI-generated parts to it to make it extra full, change colours and proportions, mix a number of AI-generate photographs, and extra. 


Modifying the emblem in Photoshop, I solely added the ‘Wrenshakes’ title and banner.

Screenshot: Maria Diaz/ZDNET


Is there AI that may create a brand?

AI brand mills exist, although there are drawbacks. Some require fee, and different free ones create very simplistic logotypes. The profit is that you do not have to work on them after they’re created, because the instruments add your organization’s title and slogan to the logotype.

What are some good AI brand mills to make use of?  

  • Namecheap: This free AI brand generator enables you to edit and obtain your logos with out fee simply by signing up for an account.
  • Hatchful: This free AI brand maker from Shopify  — my favourite instrument — generates extra cohesive logos that look much less generic than the options. It additionally asks customers to pick their model kinds, from inventive and daring to basic and dependable, as a part of the creation course of.
  • Brandmark: This can be a paid brand generator instrument with a one-time value that ranges from $25 to $175. Its logos are easy but engaging, however it affords solely restricted graphic choices. 
  • Looka: Means that you can customise the emblem and offers you a lot format choices. However it requires fee, and you’ve got restricted graphic choices. The subscription is accessible at a one-time value of $20 or $65 packages, or as a part of a subscription for model kits together with a number of recordsdata and different codecs for $96 and $192 billed yearly.
  • Brand AI: The logos created with Brand AI appear just a little generic total, however there have been some fascinating choices. It affords three paid packages starting from $29 to $99. 
  • Designs.AI: This web site walks you thru their questionnaire to slim your brand preferences. It is also fairly restricted in graphics, and  plans value between $29 and $69 month-to-month. 

These AI brand generator instruments are simple to make use of and have customers fill out a questionnaire with the corporate’s title, slogan, class and key phrases, shade palette, and most popular fonts.

Additionally: The perfect AI artwork mills: DALL-E 2 and enjoyable options to attempt

Why cannot some AI artwork mills add textual content precisely to logos and pictures?

The free generative AI instruments aren’t one of the best at creating logotypes as a result of they can not generate the letters precisely. Massive Language Fashions (LLM) are skilled on knowledge from the web and different digitized sources. They generate new content material primarily based on their data, however the smaller particulars do not all the time translate precisely. 

This is the reason AI-generated faces look creepy, palms in AI-generated photographs have extra or fewer fingers than the norm, and why phrases you wish to be included do not look proper.

Additionally: Generative AI: Simply do not name it an ‘artist’ say students in Science journal

What’s the free AI instrument to generate photographs?

AI picture mills are broadly out there, with many dependable choices without cost. If you wish to use an AI picture generator without cost, try the Bing Picture Creator, DALL-E 2, MidJourney, or Craiyon. 

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Malik Tanveer

Malik Tanveer, a dedicated blogger and AI enthusiast, explores the world of ChatGPT AI on CHATGPT OAI. Discover the latest advancements, practical applications, and intriguing insights into the realm of conversational artificial intelligence. Let's Unleash the Power of AI with ChatGPT

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