Ideogram launches AI picture generator with spectacular typography


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Earlier this week, a brand new generative AI picture startup known as Ideogram, based by former Google Mind researchers, launched with $16.5 million in seed funding led by a16z and Index Ventures.

One other picture generator? Don’t now we have sufficient to select from between Midjourney, OpenAI’s Dall-E 2, and Stability AI’s Secure Diffusion? Properly, Ideogram has a significant promoting level, as it could have lastly solved an issue plaguing most different widespread AI picture mills to this point: dependable textual content era inside the picture, corresponding to lettering on indicators and for firm logos.

The corporate gives quite a lot of preset picture era kinds on its net app at, together with one labeled “typography,” which renders lettering in several colours, fonts, sizes and styling. Different preset kinds embody 3D rendering, cinematic, portray, style, product, illustration, conceptual artwork, ukiyo-e and others. You may choose a number of kinds directly and apply all of them.

Screenshot of the creator’s take a look at of Ideogram’s net app.

Ideogram is already out there for signup in beta. And its Discord server and net app are already crammed with examples of individuals producing lettering and pictures with lettering which are spectacular in comparison with the present state-of-the-art (although not at all times totally correct) choices.


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Screenshot from Ideogram’s discord.

Nonetheless, Ideogram additionally lacks a few of the different options out there on rival picture mills like zoom out/outpainting, and its outcomes had been much less constant in our checks. It even had issue rendering its personal title, “Ideogram,” and was higher at rendering extra frequent phrases.

The corporate took the event of its launch and beta launch to subtly spotlight this function with a publish on X (previously Twitter) together with its mission assertion, “assist individuals grow to be extra inventive,” generated utilizing its software.

Different buyers in Ideogram embody AIX Ventures, Golden Ventures, Two Small Fish Ventures, and trade consultants Ryan Dahl, Anjney Midha, Raquel Urtasun, Jeff Dean, Sarah Guo, Pieter Abbeel, Mahyar Salek, Soleio, Tom Preston-Werner and Andrej Karpathy.

The Toronto-based startup has already earned shoutouts from fellow AI notables together with David Ha, founding father of Sakana AI and Margaret Mitchell, each of whom additionally labored for Google.

Whereas it’s nonetheless early days for Ideogram, differentiating by providing a dependable typographic generator is a great transfer and should assist it enchantment to graphic designers or those that would in any other case have to rent them to create imagery with eye-catching textual content baked in.

And different AI picture mills are persevering with so as to add new options, too. Simply this week, Midjourney launched its new “differ area” function so as to add, take away, and subtract parts of generated imagery.

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